Our purpose is clear and enduring - to build economically sustainable enterprises that deliver genuine and measurable benefits across economic, cultural and community dimensions for the Traditional Owners and communities in whose lands we operate.
Yurra is a Yindjibarndi word meaning “sun” and the heart and soul of our business operation is based on an ongoing commitment to:
In the heart of our operations at Yurra, lies a commitment that transcends conventional business goals. This commitment is deeply rooted in the Yindjibarndi 3Cs:
Guided by the Yindjibarndi 3Cs - Culture, Community and Commercial - we embed traditional knowledge and values across our operations.
We respect ngurra (Country), Yindjibarndi and other Aboriginal cultures, and kinship, recognising their importance to wellbeing, identity, and strong relationships. As we navigate the modern business landscape, our commitment to cultural preservation guides our path toward sustainability and self-determination.
This legacy shapes how we lead, engage, and grow.
Yurra is guided by the Yindjibarndi concept of Nyinyart -“I look after you, you look after me. We look after the country and the country looks after us.”
This principle influences how we work, how we care for our people, and how we engage with Country.
We are proud of our strong partnerships with community and the support we provide for cultural and social initiatives. One example is our long-standing partnership with Juluwarlu, which not only supports our operations but also enriches the cultural integrity and spirit of our business.
Through these relationships, Yurra remains deeply committed to honouring culture, empowering community, and building a future grounded in respect, inclusion, and shared success.
Since our establishment in 2013, Yurra has actively invested in the development of the regions in which we operate. As our contracting capabilities have expanded, we’ve created greater work volumes that support local employment, education, and skills development.
Today, Yurra employs over 400 people and proudly maintains an average rolling Aboriginal & Torres Strait Islander engagement rate of 30%. This strong representation reflects our commitment to creating real opportunities for Aboriginal people through sustainable employment and career development.
We leverage strong relationships with our partners and their networks to deliver employment, training, education, and a range of career pathway opportunities. Our proactive employment initiatives prioritise engagement with recognised Aboriginal businesses and suppliers, driving sustainable economic development and improved social outcomes across the communities we serve.
Our mission is to improve the communities in which we operate by offering opportunities, training and career pathways.
We are committed to engaging with Aboriginal Communities and Stakeholders to identity opportunities, respond to concerns, facilitate employment and training and deliver long-term social, cultural and economic benefits to the West Pilbara region. The successful operation or Yurra correlates directly to this ongoing engagement, resulting in the strategic formulation and execution of efficient, community-driven projects.